Integrated Marcoms Planning
For many years, the promotional function in most companies was dominated by mass media advertising – mainly print, TV and radio. It is necessary to utilize the wide range of marketing and promotional tools which can be coordinated to communicate effectively and present a consistent image for the company.
There is need for synergy among these various tools by acquiring Public Relations, Sales Promotion, Direct Marketing, Corporate Identity, Product Packaging, Internet, Point-of-Purchase/Display,Print media etc. It also helps avoid any duplication of efforts if any of these tools are handled differently.
ATMC also provides expert advice to firms launching new products, entering new markets, or building visibility. We assist you in:
- Developing marketing campaigns
- Writing business plans and strategies
- Providing expertise when in-house resources are not available
Let our consultants plan and manage for you a total IMC package – to help you project a consistent image to your target audience by using the most appropriate and creative methods to reach out to the target audience as well as your company’s stakeholders.
Creative and Web Design
Good design is good business.
Whether you’re developing a new corporate identity or extending an existing campaign, we will help you to deliver a compelling first impression, and communicate a memorable brand experience that builds customer loyalty. We provide:
- Brand identity and logo design
- Corporate image and company stationery
- Marketing and sales collaterals design (with copywriting services)
- Invitation designs
- Web designs and Hosting Plans
Partnership and Sponsorship Marketing
We assist our clients in their PR and marketing campaign through partnership and sponsorship marketing. As we work closely with the media, we are being informed of their upcoming events and clients can take the opportunity to create publicity and brand awareness through partnering hte media or some other brands as well as through sponsorship marketing.
Enhance all your communications with the necessary photographs that depict truly your corporate identity, image and originality!
Our team of professional photographers are able to capture the best shots with precision that will give a boost to your communication materials.
We have worked with various clients for their photography needs in the following industry:
- Spas and salons
- Fast moving consumer products (FMCG)
- Electronic goods and gadgets
- Property/Real Estate
- Health & Beauty products
- Events and workshops
We also provide individual and team photos which can be taken indoors or outdoors.
We are your one-stop, efficient videography partner, to help you bring your imagination to life, to put across carefully-scripted message to your target audience. We provide in-depth consultation with clients on their objectives along with their branding and business planning, producing videos across different industries, styles and languages.
We handle everything from script, voiceover and music, to graphics, animation and revisions.
Our services include:
- Video editing
- Corporate films
- Music production
- Social media viral marketing videos
- Documentaries and interviews
- Video News Releases
Quite a common problem that you know what you want to say, but you are not quite sure how to say it.
Our copywriting and editorial team helps you to use words to creatively, informatively and succintly express what you are trying to get across to all of your target audiences. Effective copy is definitely powerful enough to capture your audiences and our team has extensive experience to turn clients’ thoughts into the written word.
We can assist you in any of your copywriting needs in:
- Corporate brochures
- Product brochures
- Point-of-Sales materials
- Sales, direct mail letters
- Editorial and advertorials
- Website content copywriting
- Social Media content writing
Whether you are looking to fill the pages of a brochure or the body of a letter, and most importantly to get noticed in the sea of contents on social media, we are skilled at capturing your “voice” and providing strong copy fitting your needs and company’s personality.
An overdose of products and brands in the retail shelf space or in any industry can be any marketer’s nightmare. In such a scenario, how does one withstand the competition?
Put an ear to the customer’s needs, desire and perceptions. Listen. Not just with the ears. With an open mind.
Our Market Research service is marked by the criteria of quality, performance, dependability and unbeatable value. Even the smallest details are taken into consideration before the research is actually conducted.
Our market research wing provides you with:
- Market overviews
- Awareness studies
- Ad recall studies
- Assessing the market size and growth trends
- Identifying major market segments and niches
- Identifying market place needs and wants
- Tracking competitors moves and products
- Identifying buyers’ decision making process
- Positioning the product in the market
- Designing marketing strategies
- Distribution and logistics
Public Relations & Press Release
“The British Institute of Public Relations (IPR) defines Public Relations in 2 stages:
PR – is about reputation; the result of what you do, what you say and what others say about you.
PR – is the discipline which looks after reputation – with the aim of earning understanding and support, and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.”
Let our Consultants assist you in all your PR activities to build up your company’s or brand’s reputation and goodwill in the market. We will assist you by working with you very closely in the planning and executing PR activities such as :
- Community relations
- Crisis management
- Media liasion
- Press/media release preparation
- Press conference
- Media liaison and coverage
Social Media Contents & Online Marketing /PR
We use the Internet to capture narrowly defined targets through relevant messaging and integrate online tactics with offline efforts.
- Facebook Marketing & Advertising
- Blogs Creation
- Web Content Copywriting & Editing
- Google AdWords
- Search Engine Optimisation
- Online Survey & Promotional Activities
- Creative Content & Design of Electronic Direct Mail
- Online Advertising
- Online Marketing & PR
Without a clear program for communication, you will be just part of the crowd in the market, hardly able to stand out and be noticed. You may promote, position, and advertise to develop your brand image or identity, but along the way, communication gets fragemented, causing a gap between your band identity and brand image which ultimately affects your overall branding, sending inconsistent and conflicting information. Your audience might even lost your message!
We help you develop creative brand building strategies cost-effectively, ensuring that your target audience will notice your brand without spending huge amounts of advertising dollars thorugh various below-the-line media and marketing tools. With our integrated marcoms planning, we help you project a consistent brand image that consumers can identity with.
Our company’s core competencies is in languages and we provide tranlsation services for the following languages:
Let your special events or product launches be a successful one!
In today competitive business world, marketing communication program is essential in establishing your company’s brand. It is also one of the most effective ways to communicate your image with your customers. If you need us to help organize any events for you, give us a buzz! We can assist you in the following and more:
- Family Day
- Product Launches
- Annual Dinner & Dance
- Team Motivation Seminar/Camp
- Consumer Workshops
- Health, Fitness & Sports Events
Media Monitoring Services
Our company tracks both local, regional and international news over major newspapers, magazines, trade publications, TV/radio networks as well as online media.
Let our company assist you in monitoring your news coverage or company interviews which are necessary for company’s track record and performance.
For more information on our services, email us or phone +65 9477 7838.