Gu Ma Jia Online Platform (COVID-19)
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During this Covid-19 and Circuit Breaker, we continue to support our clients with the necessary change of business plans and directions, proposing new marketing, PR and business strategies to continue engaging the media, key influencers, celebrities and the customers. More work has to be done actively on a daily basis online via multi-pronged social media platforms to engage the different customer groups that our client serves. Gu Ma Jia (姑妈家) continues to be a trusted brand to deliver delicious, quality food and this CB is best time to fully implement their online platform 100%! Contingency plans went smoothly and online sales has picked up tremendously. We were ready before Covid and now even ready to take things online to ensure business sustainability. This article is a swift reaction to the changing market conditions to cater to the Circuit Breaker, understanding consumers’ behaviour and putting in plans to match their needs and wants.
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